There will come a time for any website when a redesign will be in order. Websites age like anything else and inevitably end up needing attention if they are to remain current and useful.
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can seem complicated in the abstract, but breaking things down simplifies most of the issues. A straightforward, proven process can be used to effectively carry out the redesign of just about any website.
, Thoughtful Redesign Work Makes All the Difference
Some businesses commission redesigns of their own websites without thinking much about why or how things should proceed. mgcom
ends up being a mistake, as a website that's redesigned in a thoughtless way can end up being worse for all the effort.
It will always make a lot more sense to proceed strategically and thoughtfully with the redesign of a commercial website. That normally means proceeding from one step to the next of a process like the following:
Set goals. Before taking any concrete, specific action, it will be productive to have some well-defined goals in mind. Every redesign project should be guided by the desire to improve the situation in clear, well-established respects. That might mean simply making a site easier to navigate so visitors can find the information they seek more reliably. It could also entail improving more business-specific results, as with projects that aim at upping the size of the average e-commerce order. Regardless of the particulars, having definite goals in mind provides useful guidance throughout the rest of the process.
Analyze weaknesses. Once some goals have been established, it will become possible to look into how the existing website comes up short. A website whose layout makes navigation difficult, for instance, might benefit from some streamlining and reorganization. An e-commerce site that seems to confuse shoppers might be improved by simplifying the checkout process.
Design and implement solutions. At this point, it will finally be advisable to start making actual changes. Figuring out how to achieve goals established earlier through the use of specific redesign efforts can still take plenty of time and effort. Having already thought about and defined the relevant issues, though, will almost ensure that progress will be made.
A Better Website for a Long Time to Come
A straightforward redesign process like this can improve almost any website that has fallen behind in certain respects. It oftentimes makes sense to redesign even a website that is performing well in general.